Digital Bridges is the client for my senior public relations campaign class. On Saturday February 27, 2010 at the Milledgeville Mall we presented our campaign titled, "How do you see yourself using techonlogy? " to the community. We had a nice table set up directly in the middle of the mall and had 4 Apple computers set up with the photo booth application. We encouraged people to sit down and take their "fun"picture and then we printed them off and handed them there picture magnet with the digital bridges logo and mission statement as well as a flyer with the address to Digital Bridges and other information. In addition, we printed off an extra copy of their picture and posted it on our display board and told them to stop by Digital Bridges to see their picture and collect a coupon for Chick-fil-A. During the event, we reached a wide audience including people from the blood drive and beauty pageant going on that day. Our goal was to spread awareness of how technology is fun, and how Digital Bridges offers many great resources to the community from classes for beginners learning to use e-mail or for the advanced learning cutting-edge technology systems. From my experience, I found that the way to have people be most receptive to what we were doing was to 1) listen and be patient 2) hook them with a connection 3) show them the benefits 4) be concise to get the point across 5) always smile :) I think that these same principles apply to working with a client. As a public relations professional, I know that being indispensable to the client is key. From this event, I further increased my ability to communicate effectively, my problem solving skills and my overall campaign management. In answer to our campaign title, " I see myself using technology to connect with others in bringing about positive change in my community and globally." Feel free to post your answer to this same ? on my blog!
Wednesday, March 3, 2010
How do you see yourself using technology?
Digital Bridges is the client for my senior public relations campaign class. On Saturday February 27, 2010 at the Milledgeville Mall we presented our campaign titled, "How do you see yourself using techonlogy? " to the community. We had a nice table set up directly in the middle of the mall and had 4 Apple computers set up with the photo booth application. We encouraged people to sit down and take their "fun"picture and then we printed them off and handed them there picture magnet with the digital bridges logo and mission statement as well as a flyer with the address to Digital Bridges and other information. In addition, we printed off an extra copy of their picture and posted it on our display board and told them to stop by Digital Bridges to see their picture and collect a coupon for Chick-fil-A. During the event, we reached a wide audience including people from the blood drive and beauty pageant going on that day. Our goal was to spread awareness of how technology is fun, and how Digital Bridges offers many great resources to the community from classes for beginners learning to use e-mail or for the advanced learning cutting-edge technology systems. From my experience, I found that the way to have people be most receptive to what we were doing was to 1) listen and be patient 2) hook them with a connection 3) show them the benefits 4) be concise to get the point across 5) always smile :) I think that these same principles apply to working with a client. As a public relations professional, I know that being indispensable to the client is key. From this event, I further increased my ability to communicate effectively, my problem solving skills and my overall campaign management. In answer to our campaign title, " I see myself using technology to connect with others in bringing about positive change in my community and globally." Feel free to post your answer to this same ? on my blog!
Tuesday, February 23, 2010
Making a positive difference in people's lives

Have you heard of ignition? Well, here they are. These people are amazing. Check them out at www.ignition-inc.com.
I had the pleasure to listen to ignition Chairmen and Founder, Dill Driscoll speak at an event sponsored by the GCSU Entrepreneurial Residential Learning Community (ERLC).
Ignition’s mission is to make a positive difference in peoples lives. Dill talked about his personal philosophy of leadership and entrepreneurship.
During his dynamic presentation, Dill mentioned that no person could be an entrepreneur without leadership. He referenced some great leaders of the past including Moses, Martin Luther King Jr. and Sir Earnest Shakleton.
Dill spoke about how great leaders engage the heart, refuse to accept the status quo, create a sense of urgency, call people to act in accordance to right values, acknowledge the sacrifices of others, paint a visual picture of tomorrow, have compassion, forgiveness, joy, peace, inner-strength, generosity, humor, intelligence, complete trust and poise.
In addition, Dill discussed about the 5 screens today. The first 4 were easy to identify and they included the following: Movie, Television, Computer and Smart Phone. However, the last one he mentioned was that of Human Touch.
As public relations professionals, I believe that it is necessary to understand, Human Touch, in order to be the most effective and the most valued to those who we are working with. At the end of the day it is the friendships and relationships that are being built through our personal interactions with other people.
My challenge to my public relations peers is to get out there and start interacting with other public relations professionals. Handing out your business card is a great way to make a personal connection and let people know how much you care.
You may be surprised to see how something so simple as the human touch can be beneficial in connecting you to people and opening opportunities for you in your career.
I wanted to thank ERLC for having Dill come speak at GCSU. The next ERLC meeting is this Monday March 1 at 12:30 p.m. in the dining hall room next to the ice cream machine. Guess who is guest speaking? Yep, that would be yours truly; I will be speaking about the Women’s Leadership Symposium I am organizing to be held on Monday March 15 at GCSU. See you there!
Tuesday, February 2, 2010
My Tweet Challenge Experience

I hit over 100 tweets, followed more than 25 new people and used everything from #hahtags, RT's, Links and @replies. This challenge was a challenge for me. Thanks to everyone who followed me and tweeted me! The challenge has helped me to see the value of using twitter to connect with other people and learn new things even if it did consume a lot of my time.
I will admit that not having the Internet physically at my fingertips (i.e. smart phone, iphone,etc.) did limit me in this challenge. Although, today while I was sitting on the crammed shuttle to class, I noticed that the guy sitting next to me was tweeting from his iphone. I engaged him in conversation about twitter and we talked all the way until we got off the shuttle. He had mentioned that there was the option to tweet using text messaging on your phone. Sadly, I am still a simple girl at the end of the day and I do not have unlimited text messaging on my phone so I don't see that really being a feasible option for me, but still good to know for all my readers out there.
However, the lack of Internet at my fingertips was not the only obstacle I faced in this challenge. In addition, I did come across the reality that many professional women may be aware of twitter for their organization, but are not at this point in time using twitter personally. I say this because over the last week, I had the opportunity to attend a PBC Women in Athletics Seminar and a Women's Leadership Forum. I got the names of the guest speakers and some of those who attended and looked them up on twitter, the majority I did not find and the few that were found had not updated their pages for awhile.
On the other hand, I did have some positive takeaways from this challenge. I had the opportunity to take a client that I am working with this semester, Aubri Lanes restaurant, and increase their twitter followers from only 1 follower to a total of 4. I understand that this is just a small measure of improvement, but you see that was just from 1 tweet about @AubriLanes. I believe that if Aubri Lanes will move into constantly updating their twitter page, they could have an even better following. My hope is to see that Aubri Lanes will continue to increase their twitter followers and twitter presence. I'm not sure how I can measure the result of whether or not using twitter brings people into the restaurant, but I do know that it will serve to most certainly increase their brand awareness.
In this challenge, I experienced such a variety of knowledge from my exposure to twitter. I think of twitter as a constantly updated newspaper where I can get information readily about everything there is to know. I am glad that this challenge is behind me now. I look forward to tweeting at the healthy medium for me and that does not include 5 tweets a day, everyday.
Wednesday, January 27, 2010
PR Tweet Challenge

http://twitter.com/
The Tweet Challenge is 5 tweets a days for 7 days and to follow 25 more PR and social media practitioners. I need your support!
Please follow my blog and tweet me @karateresi
Thanks for your tweet time :) and stay posted as I will be blogging about my experience.
Tuesday, December 22, 2009
His Christmas Wish Granted
Jose was sitting in his chair by the window as I opened the door to Room 111, which I found easily by the picture of Jesus that was hanging from it. Jose was dressed in a navy and red striped long sleeve shirt, suspenders and a scarf. He wore white zip up tennis shoes, but his left shoe was not zipped up all the way. He had the most sincere smile as I introduced myself in Spanish and sat down. After telling Jose a little about myself, I asked him if he had ever played any sports like soccer when he was younger. He replied that he had once but got hit in the eye and after that he decided that sports were not his thing.
Just a little while later, we were joined by Leah another visitor who was also inspired by Jose story and Jessica a volunteer Spanish translator. Leah had brought with her Jose’s favorite Spanish flan and I had brought Jose a personal cassette recorder.
We asked Jose many questions and learned about his past in Cuba. He had been a political prisoner for 15 years in Cuba and his wife happened to be pregnant with their second son when he was incarcerated. His family often visited him during those years.
At this point in our conversation, I began to cry. I never met my grandfather because he died very young. My grandmother has told me stories of how she raised my father, Samuel and his brother David while she was 8 months pregnant with her third son, William, when my grandfather unexpectedly died of heart failure just a few years after returning from WWII.
I felt this strong emotional connection as I was overwhelmed to be talking with a man who to most would be considered a stranger, but to me it was as if he in a way was encouraging me for those times I never got to sit and talk with my grandfather and listen to his stories.
Jose sang us a poetry piece that he wrote for his wife, but his throat hurt and he was unable to finish. However, he did use the recorder I brought him and he even told me that I better save him a seat at my wedding and that he will sing a song for me on that special day.
He also shared with us that he enjoyed painting. He said, “I used to be able to paint a sketch of you right here If I wanted”, but since he had been shot in the neck he had lost the use of his right hand and the cataracts on both of his eyes have worsened over the years.
Next, Jose rolled up his pant leg and showed us his knee that had been giving him pain. He then explained that his right shoe was not zipped up because his foot was swollen from his leg pain. He said that if the doctors did not take away the pain he was going to have to cut his leg off himself. When asked if he was nervous about having knee surgery, he replied, “Why should I be?” “The Lord is with me” His faith and belief in God was encouraging and his sense of humor at age 85 was delightful. He asked us to take a picture with him before we had to leave.

Leah, Me, Jessica and of course Mr. Casanova himself!
I wished Jose a Merry Christmas and Happy New Year thanking him for our time together. Leah and I stood in the parking lot chatting with each other when we looked up to see to our surprise Jose speeding by in his scooter wearing his red cap and grinning from ear to ear.
I was so thankful for this great opportunity to meet with Jose and I hope we will meet again!
As a public relations student, I have learned that spending quality time with your audience and knowing who they are is necessary to be of value to your customers, clients, colleagues, etc.
Listening is another key to being of value. Understanding Jose’s Cuban culture through listening to his stories actually helped me to learn some things about myself and the things that I value most in life including the ones I too often take for granted, God, family and friends.
Choosing Value Over Success
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I had the great opportunity to participate in the NCAA Winning Careers in Athletics program in Tampa, Florida. The event was held at the St. Pete Times Forum in conjunction with the NCAA Division I Women’s Volleyball Championships.
In our NCAA backpacks that each participant received, there was a card with a picture of white eggs and one golden egg in the middle of them. The bottom of the card displayed the message,
“Strive not to be a success, but rather to be of value.” - Albert Einstein
Meeting professionals like Celia Slater, Ann Salerno, Karen Morrison and the entire Panel of women professionals who shared advice and experience for aspiring young women like myself was a great motivator for me.
From this experience, I am better prepared to apply my career values into my final college semester. One piece of advice that stood out to me was about taking the initiative to lead something, spoken by Amy Hayworth, Associate Athletics Director for University of South Florida.

GCSU teammates, Jessica Newland, Kelli McLane and I at DI V-ball games!
In an effort to lead something of value for our University, I have proposed to Wendell Stanton, our Athletic Director, about implementing a Women’s Leadership Symposium at GCSU addressing Gender Initiatives and Sports Career Development in March of 2010 for National Women’s History Month.
The author, Awista Ayub, of However Tall the Mountain is interested in speaking at our University along with some of the speakers I networked with this program.
Awista Ayub in the media-However Tall the Mountain Interview with CNN International Tues December 1, 2009: http://edition.cnn.com/video/#/video/wor
ld/2009/12/01/sot.afghan.ayub.int.cnn
In addition, I have contacted our University President, Dorothy Leland, about supporting this effort as well as our Women’s Resource Center Coordinator, Jennifer Graham.
I am passionate about this as I look to inspire the next generation of women leaders. I would defiantly recommend this NCAA Winning Careers in Athletics program to those interested.
I also hope to be able to attend the NCAA Emerging Leaders Seminar in late January of 2010 or the NCAA Women's Leadership Symposium in May 2010.
Wednesday, December 2, 2009
PR In Action
As a public relations student the ability to write well is so important. In order to write a story successfully whether that be a press release, a feature story or even for this public relations blog there is usually an interviewing process that is involved. Having great interviewing skills is just one way to becoming a better writer. I included in my video blog 3 tips to remember when conducting an interview. Here are the tips again in case you missed them.
1. Be Relaxed
2. Prepare questions before the Interview
3. Ask for 3 sources and contact information